Without prejudice to the information provided on the Privacy Policy page, the types of data processed and the purposes of processing relating to the use of cookies are specified below.
Definition of cookies
A cookie is a small amount of data, often containing an anonymous unique identification code, which is sent to the visitor’s browser from a web server and which is subsequently stored on the hard drive of the user’s computer. The cookie is then read and identified only by the website that sent it whenever the user later visits that website. Cookies are generally used by websites to recognize users within a session.
Data processed and purposes of processing
Browsing data
While the user is browsing, our systems acquire some data (e.g. the date and time of access, the pages visited, the name of the Internet Service Provider and the IP address through which the Internet is accessed, etc.), the transmission of which is implicit in the use of web communication protocols.
This data, stored for as long as is technically necessary, can be used in order to:
- obtain anonymous statistical information on the use of the site
- check if the user is browsing using Internet access provided by Welcome Italia, and adapt the content of the pages viewed accordingly
- check that the site is functioning correctly.
Cookies
Cookies may be stored on a user’s device if they are strictly necessary for the operation of the site. For all other types of cookies, the user’s consent is required.
The site www.vianova.it uses different types of cookies: session (non-persistent) cookies, strictly limited to the cookies necessary for the safe and efficient navigation of the sites; cookies with a limited duration; and persistent cookies belonging to Welcome Italia or to third-party services.
Users can control the storage of cookies on terminals or in browsers by managing their preferences.
It is possible to modify or withdraw consent at any time on our website.
Welcome Italia statistical cookies
Welcome Italia uses the following cookies:
- session cookies (which are not stored permanently on the user’s computer and are automatically deleted when the browser is closed), limited to the transmission of session identifiers (consisting of random numbers generated by the server with each new access), which are necessary to use the site and correctly display its contents
- clientStartTimeTicks, which provide statistical information on the loading times of the web pages visited
- single sign-on (SSO) cookies, which allow the user to access the pages of the website without re-entering authentication credentials each time
- ceceppa_ml and _cml_language, necessary to store the user’s chosen language preferences
- CookieConsent, CookieConsentBulkTicket and CookieConsentBulkSetting (Cookiebot), necessary to store the status of the user’s consent to the use of profiling cookies for marketing purposes.
Third-party anonymous analytics (statistical) cookies
Welcome Italia uses the following third-party analytics cookies:
- Google Analytics, which collects, aggregates, and analyzes anonymous data for a limited time in order to monitor and analyze the use of the site, improve its functionality, refine the selection of contents and graphics, and respond to the needs of visitors. All information on the functioning of Google Analytics and on its privacy policy can be found at the link http://www.google.it/analytics/terms/it.html.
In order to disable these specific cookies, Google provides a free plug-in that can be installed on the main browsers (see https://tools.google.com/dlpage/gaoptout). Failing to accept these cookies could prevent the use of some of the site’s features. - Google Tag Manager, which dynamically manages the insertion of tags and cookies on pages and simplifies the organization of scripts on the website. For example, the Google Analytics service is loaded through Google Tag Manager.
- Hotjar, which collects and analyzes anonymous data for a limited time in order to generate heat maps or create session recordings to identify how visitors interact with the elements on the pages in question and to improve their usability. The data from this feature can then be integrated into the browsing analysis provided by Google Analytics.
For more information on managing this type of cookie, you can visit the page https://www.hotjar.com/policies/do-not-track/.
Profiling cookies for marketing purposes
Welcome Italia uses the following third-party analytics cookies:
- Facebook Pixel, which collects data to keep track of the activities that the user has carried out on this site for a limited time in order to offer personalized advertising on Facebook products (Facebook, Messenger, and Instagram) and to measure the results of marketing campaigns.
All information on the functioning of Facebook cookies and on their privacy policy can be found at the link https://www.facebook.com/about/privacy/cookies. - LinkedIn Insight Tag, which collects data to keep track of the activities that the user has carried out on this site for a limited time in order to offer personalized advertising on LinkedIn and to measure the results of marketing campaigns.
All information on the functioning of LinkedIn cookies and on their privacy policy can be found at the link https://www.linkedin.com/legal/cookie-policy?_l=it_IT. - YouTube (youtube-nocookie.com), which stores the video player preferences of users using embedded YouTube videos with privacy-enhanced mode.
All information on the functioning of YouTube advertising cookies from Google and on the privacy policy can be found at the link
https://policies.google.com/technologies/ads?hl=it.
Welcome Italia will use Facebook Pixel, LinkedIn Insight Tag and YouTube cookies only for direct marketing activities, and only with the user’s consent as expressed through the banner on its site.
Consent for the installation of cookies: how to change browser preferences in relation to cookies
Consent is not required for the use of Welcome Italia’s statistical cookies and anonymous third-party analytics cookies.
However, users/visitors can give or refuse consent for the use of profiling cookies for advertising purposes through the banner displayed the first time they access the site. In any case, users can change their choice relating to the use of cookies for these advertising purposes using the button below:
Visitors who refuse to give consent will not receive advertising communications.
In any case, visitors can independently configure their computer browser so that it accepts/rejects all cookies or displays a warning every time a cookie is offered, in order for them to consider whether to accept it. If users set their browser to refuse to activate cookies, the quality of the pages visited may be reduced, and the browsing experience may be less effective.
The links below provide instructions on managing cookies and the features described above for the main browsers:
last updated July 2019
